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XXL, Brunch

Shaped the full creative vision for XXL, from concept to casting and location to campaign execution, resulting in immediate sell-out of product. Inspired by Bratz y2k vibes.  



Client: Brunch
Creative Direction: Bella Archer
Photographer: Elinor Kry
DP: Tyler Wu
Stylist: Marley Cohen
Style Assist:  Alexis Ventura
BTS: Dan Sitt
Talent: Claire Banse, Amaya Jade, Suzie Maez


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Bella is a senior art director based in NYC.